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Gibson, David, The way finding handbook: information design for public places /. David Gibson: foreword by Christopher Pullman. subiecte.info - (Design briefs). Library of Congress Cataloging-in-Publication Data Gibson, David, – The wayfinding handbook: information design for public places / David Gibson ; foreword by Christopher Pullman. Great wayfinding systems employ explicit signs and information as well as implicit symbols and. Title: David gibson the wayfinding handbook pdf, Author: yuan, Name: David gibson the wayfinding handbook pdf, Length: pages, Page: 1.
David Gibson. Designers who once sealed deals with a handshake must now follow bureaucratic procedures to secure a client contract, and principals must negotiate good employee compensation packages to attract and keep talented staff on board. Ellen Lupton Project Editor: Over See More. As Two Twelve evolved from a small studio to a signage installed within two months.
Sophisticated international communications, fueled by the internet explosion, have accelerated concern about the pace of global change and inspired the newest generation of designers to mobilize for action like never before. These young professionals face an exciting era of technological invention, social upheaval, and radical creativity.
There is no question, however, that the wayfinding field is very competitive, which puts pressure on firms to produce outstanding work and stay current with technological developments. Designers who once sealed deals with a handshake must now follow bureaucratic procedures to secure a client contract, and principals must negotiate good employee compensation packages to attract and keep talented staff on board. These trends demonstrate the health of the profession: For the wayfinding profession to remain healthy and prosper, students need to recognize the fascinating, multidisciplinary opportunities it offers.
Doubleday, , MIT Press, , 4.
Today almost every type of public space. Different types of clients who hire wayfinding designers and the kinds of projects they commission. Visual surveys on the following two spreads give an overview of the diversity of client and project types.
Who Hires a Wayfinding Designer? On one hand are large centers for transportation, education, and healthcare, where effective and efficient signage is crucial; on the other are sports arenas, hotels, and mixed-use developments, where good wayfinding can support a rich customer experience. In urban areas wayfinding systems become a part of the civic infrastructure and the public narrative of the city. Within various business sectors there are many different kinds of projects. What Do Wayfinding Clients Need?
These can vary from a signage system for an individual building, or for a whole campus or building complex. These two visual surveys offer a framework for understanding the scope of wayfinding design. It is important to research and define all three of these variables clearly at the outset of a project. In developing the wayfinding strategy and designing the sign system, the designer will have to create a family of sign types that not only addresses primary information and wayfinding needs but also recognizes secondary issues and audiences with an appropriate information hierarchy and sign-messaging protocols.
The wayfinding requirements of a municipal client must often address different user groups in various settings. The institution interacts with a diverse community—locals and tourists—all coming to visit city centers, city parks, or other public spaces.
In addition, the environmental graphics need to attract commercial developers in urban-development opportunities. A corporate client, for example, may need to complete interior signage for a new office building to obtain a legal certificate of occupancy and set up the building for tenants.
That same corporation may also wish to use branded signage to advertise and attract customers, or to signal a change of corporate ownership by rebranding signage at multiple branch locations see chapter 3. Other private institutions have their own particular signage specifications. In the case of a hospital, for instance, the facilities department may issue a Request for Proposal RFP for wayfinding signage to connect a new building to a larger campus. In their view the primary audience for the signage consists of the patients and visitors who need to find physicians, treatment centers, and other destinations quickly.
Secondary audiences include internal groups like doctors, nursing staff, and maintenance and service people.
As in most multidepartmental organizations, the hospital sign system affects many departments and personnel. For example, the development office may be obligated to name the new building after a major donor.
The architect of the new building will be concerned that signage is integrated effectively with the architectural design intent. The communications department may decide to use the opportunity to roll out a new institutional identity. Operators of the hospital cafeteria or gift shop may have requirements or even lease agreements that need to be considered regarding the scope of their signage.
An effective wayfinding program can easily balance the needs of the different constituencies, supporting and enabling a positive experience. The client is either an individual or a large team of people that provides direction and supervision and sets project parameters. A typical client could be the owner of a single property or developer of a large complex, the operator of a transit line, or a facility manager of a hospital.
Clients often act on their own behalf but can also enlist people, such as a project-management consultant or company, to represent them at various. Is it emphasizing a desirable address with a striking. Many wayfinding projects are managed by architects who represent the interests of their clients and also strive to ensure the holistic interpretation of their design vision for the building or complex.
Often, a construction manager may be hired to supervise the fabrication and installation of wayfinding elements along with the rest of the architecture.
These images illustrate the diversity of clients who need wayfinding systems and the kinds of facilities they operate. Even though every space is unique, venues in each category share typical wayfinding challenges.
Municipal centers, state and federal complexes, urban spaces and plazas, streetscapes, downtowns, public parks, playgrounds.
Airports; public transportation: These images illustrate the range of design projects. Developing a signage program for a single building can take a few months; a rail system might take years. Signage for multiple locations, branches, or franchises operated by one owner or manager, ranging from park systems to consumer banks. Wayfinding for Building Complexes Exterior and interior signage for a group of buildings, public or private.
The Wayfinding Handbook is an exciting new volume in our acclaimed Design Briefs series. Professional wayfinding designer David Gibson draws See More. Crowded into bustling spaces, they share the richness and diversity of human experience as well as its challenges. Wayfinding design provides guidance and the means to help people feel at ease in their surroundings. People will always need to know how to reach their destination, where they are, what is happening there, the origin of wayfinding Many wayfinding designers are baby boomers whose political and environmental consciousness was informed by the futile Vietnam conflict and subsequent social ferment of the s.
Over 13 People and Places 1. In , urban planner and teacher Kevin Lynch coined the term in his landmark book about urban spaces, The Image of the City. The most iconic examples of 1. Today almost every type of public space and most private complexes require a wayfinding scheme. The clients who commission signage systems for these venues—together with the designers and fabricators who create them—belong to a dynamic, creative industry.
Clients often act on their own behalf but can also enlist people, such as a project-management consultant or company, to represent them at various Our company, Two Twelve Associates, has always been ded- identification sign? Highlighting world-class architecture icated to creating designs and public information systems with special details?
As Two Twelve evolved from a small studio to a signage installed within two months. This is a form of brand extension that gives the fans subtle incentive to come back, Whether your client for a wayfinding project is a corpo- Other kinds of projects have other objectives. The Poisoners Handbook. The Adoption Reunion Handbook. The Description Logic Handbook.
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